This immersive trade show display was designed for the 2018 SHOT Show in Las Vegas and features various camouflage patterns, lifestyle images, and New Rocky product. The objective of this trade show booth was to not only introduce new product, but to also emphasize the message of Rugged Innovation and Comfort. This massive booth features two 30 feet wide billboard walls that stand above the booth and several walk in rooms that are wrapped in different Rocky Camouflage patterns. The booth also features two walls that depict environmental scenes for both the outdoor and military categories, to immerse the audience walking throughout the booth in the Rocky experience. This project was done in collaboration with 3D Exhibits LGS Communications and won a Gold Hermes award for best Trade Show Exhibit, the link is listed below.

3D renderings and visual mock-up examples shown were created by 3D Exhibits.